Welcome to The Fake Sharp newsletter- a newsletter about sports betting, DFS, and Best Ball where we don’t pretend to be something we’re not.

Here’s what we are serving up today:

• NFL Best Ball Risers

• CEO of Disney on the Future of Sports Betting

• Plays + Fades

Underdog Fantasy’s NFL Best Ball Risers

Our Take: Coming in at number one was Rashid Shaheed, up 37 spots. We’ll save the player takes from this group for the true sharps and tape grinders. Draft whoever you want.

Rookie Risers

Our Take: The Anthony Richardson hype is off the charts right now. We saw him go pick 126 in a draft last night, ahead of Derek Carr, Kyler Murray and Bryce Young. We’d likely fade at his current ADP of 150. He’s being priced around guys like Kenny Pickett, CJ Stroud, and Matthew Stafford. In that case, his upside is certainly mouth watering but comes with some risk. However, he’s going ahead of guys like Jordan Love who we think will see a significant rise in ADP once Aaron Rodgers is traded and can be had on the cheap right now with an ADP at 163. Chase Brown came in at number 5, moving up 3.7 spots. Never heard of him……

CEO of Disney on The Future of Sports Betting

Key Takeaways:

• Former CEO Bob Chapek was previously quoted saying that Disney must “seriously consider getting into gambling in a bigger way, and ESPN is a perfect platform for this” at the fourth-quarter earnings call in 2021.

• Igor stated- “I think that’s important to consumers, particularly young consumers,” Iger said, citing his 20- and 24-year-old sons as members of that particular group. “I’d prefer to wait as long as possible, but when I think about them, I think it’s inevitable that there’ll be … basically a seamlessness between sports programming and sports betting.”

Our Take: Captain obvious. We already see this on a daily basis. Halftime shows on TNT cut to Charles Barkley to give out game winners on Fanduel Sportsbook. ESPN has wasted no time adding odds, player props and even betting specific shows to their network repertoire. In addition, Amazon’s Thursday Night Football integrated their Next Gen Stats for viewers to see players statistics in realtime. Expect these to become even more seamless with live odds implemented into live viewing experiences and more in-game bets at the tip of your fingers.

Congrats To Massachusetts

Mobile sports betting becomes legal in Massachusetts with six competing digital platforms

Play of the day (2-0)

Nuggets -12

Fade of the day (1-1)

Missouri +6

That’s a wrap for today. If you enjoyed today’s newsletter be sure to share it and follow us on our socials for more info.